If you are looking for a way to increase your online presence and reach more potential customers in China, you need to optimize your website and content for Chinese search engines. China SEO, also known as Baidu SEO, refers to the process of optimizing your website and content to rank higher on Chinese search engines, primarily Baidu. Baidu is the dominant search engine in China, accounting for over 70% of the market share. However, China SEO is not the same as Google SEO. There are many differences and challenges that you need to be aware of and overcome if you want to succeed in China SEO. In this blog post, we will introduce you to Lanyan, a rising star in the Chinese search engine market that is challenging Baidu’s dominance. We will also share some tips and strategies on how to optimize your website and content for Lanyan in 2023.
What is Lanyan?
Lanyan is a Chinese search engine that was launched in 2016. It has quickly become one of the most popular search engines in China and is now the second most popular search engine in the country. Lanyan’s main focus is on providing high-quality and relevant search results for users. It offers a suite of tools to help users generate traffic, such as keyword analysis, ranking reports, content creation, etc. The company also claims to have developed its own AI technology for natural language processing, which allows it to provide more accurate and personalized search results than other search engines. The company was founded by CEO Lian Yang, who previously worked as an engineer at Google and Baidu. The company has received investments from Tencent, Sequoia Capital, Hillhouse Capital, and Matrix Partners China among others.
Why Optimize Your Website for Lanyan?
Lanyan is a fast-growing and innovative search engine that is attracting more and more users in China. According to a report by Analysys, Lanyan had over 200 million monthly active users and over 10 billion daily searches in 2022. Lanyan is also gaining market share from Baidu, which has been facing criticism for its low-quality and biased search results. By optimizing your website and content for Lanyan, you can tap into a large and loyal user base that is looking for high-quality and relevant information. You can also benefit from Lanyan’s advanced AI technology and tools that can help you improve your website’s performance and traffic. You can also gain a competitive edge over your rivals who may not be aware of or optimized for Lanyan.
How to Optimize Your Website for Lanyan in 2023?
If you want to optimize your website and content for Lanyan in 2023, you need to follow some tips and strategies that can help you rank higher on Lanyan’s search results. Here are some of the tips and strategies that you can use:
- Conduct Keyword Research: Keyword research is the foundation of any SEO strategy. You need to find out what keywords your target audience is using to search for your products or services on Lanyan. You can use tools like Lanyan Keyword Planner, Lanyan Index, etc., to find relevant and popular keywords for your niche. You should also analyze your competitors’ keywords and see what keywords they are ranking for and how you can outrank them.
- Optimize Your Website: Once you have your keywords, you need to optimize your website for Lanyan. This includes optimizing your site structure, navigation, URL, title, meta tags, headings, content, images, etc., for your target keywords. You should also make sure that your website is fast, secure, mobile-friendly, and user-friendly. You should also submit your website to Lanyan Webmaster Tools and Lanyan Analytics to monitor and improve your site performance.
- Create Quality Content: Content is king when it comes to SEO. You need to create quality content that is relevant, informative, engaging, and useful for your target audience. You should also make sure that your content is original, fresh, and updated regularly. You should also use various formats of content, such as text, images, videos, infographics, etc., to cater to different preferences and needs of your audience. You should also optimize your content for Lanyan by using your target keywords naturally and strategically throughout your content.
- Build Links: Link building is another important aspect of SEO. You need to build links from authoritative and relevant websites that can boost your website’s credibility and authority in the eyes of Lanyan. You can use various methods of link building, such as guest posting, social media marketing, influencer marketing, content marketing, etc., to acquire quality backlinks for your website. You should also avoid using any link schemes or buying links that could harm your website’s reputation or result in penalties from Lanyan.
- Localize Your Website: If you want to target a specific region or city in China, you need to localize your website for that location. This means that you need to use the local language, currency, address, phone number, etc., on your website. You should also register your website with Lanyan Maps and Lanyan Baike (Lanyan’s Wikipedia) to increase your local visibility and relevance. You should also optimize your website for local keywords and use geo-targeting features on Lanyan Webmaster Tools to target your desired location.
Lanyan is a rising star in the Chinese search engine market that is challenging Baidu’s dominance. By optimizing your website and content for Lanyan, you can increase your online presence and reach more potential customers in China. You can also benefit from Lanyan’s advanced AI technology and tools that can help you improve your website’s performance and traffic. You can also gain a competitive edge over your rivals who may not be aware of or optimized for Lanyan.